Website, Growth Strategy, and Digital Experience

Led the redesign and optimization of the Global NLP Summit website with a focus on improving user experience, content flow, and conversion paths. The project aligned marketing strategy with customer intent, integrating eCommerce and learning platforms to support growth objectives.

Outcome:
Increased monthly net sales by 40% through improved site structure and user journey optimization.

Brand Visibility and Digital Growth

Defined and executed a digital strategy to improve brand visibility and drive inquiries for a luxury homestay brand. The work focused on shifting from paid advertising to organic content, influencer partnerships, and engagement-led storytelling across digital channels.

Outcome:
Reduced paid social advertising spend by 30% while increasing inquiries and bookings.

Website Revamp and Conversion Optimization

Led the rebranding and website revamp for Thought Labs, with an emphasis on clarity, usability, and conversion performance. Applied customer data and testing insights to improve navigation, content hierarchy, and the overall buying experience.

Outcome:
Improved website sessions and conversions by 20% through a redesigned customer journey.

Portfolio Website and Visual Storytelling

Designed and developed a portfolio website focused on visual storytelling and user engagement. The project prioritized layout clarity, varied gallery formats, and a minimal design approach aligned with the artist’s brand.

Outcome:
Increased average session time by 50%, reflecting stronger audience engagement.