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Global NLP Summit

Transforming a Learning Platform with eCommerce, LMS, and Community Integration

Quick Highlights

  • Improved content structure and UX for a smoother learning experience
  • Supported coordination between design, development, and leadership teams
  • Helped refine messaging and navigation across key program pages
  • Streamlined content updates and event promotion workflows
  • Contributed to a 40% uplift in monthly net sales

Project Overview

The Global NLP Summit team wanted to elevate their digital learning platform to improve user experience and increase program sales. Their existing website lacked clear navigation, cohesive messaging, and an intuitive way for users to explore events, recorded sessions, and learning pathways.

I was brought in to support UX improvements, reorganize content, and enhance communication across teams during the redesign process.

My Approach

I began by reviewing the existing site structure, audience behavior, and the team’s goals for program promotion. Working collaboratively with the design and development teams, I:

  • Reorganized content to improve clarity and user flow
  • Provided UX input on key pages to reduce friction and improve discoverability
  • Helped refine messaging for program offerings, events, and community resources
  • Coordinated updates and communication across stakeholders
  • Assisted with CMS content updates and QA during implementation

My focus was on creating a user-centered content structure and ensuring smooth execution across teams.

Outcome & Impact

The redesigned platform offered a significantly clearer learning journey with improved content organization and navigation. These enhancements resulted in increased user engagement and contributed to a 40% increase in monthly net sales, supporting the Summit’s growth and improving the digital experience for learners.