Project Overview
Palm Bliss was a new luxury homestay brand with no existing digital presence or marketing foundation. I joined from the beginning to support the creation of its online identity, assist with content development, and help organize and execute marketing activities across channels. The goal was to create a clear, cohesive brand experience that resonated with travelers and drove qualified inquiries.
My Approach
Working closely with the founders, I supported multiple aspects of the brand’s digital setup and marketing execution:
- Assisted in structuring website content and coordinating updates with developers
- Developed messaging and content for social media, website sections, and digital assets
- Helped plan and coordinate photoshoots to align visuals with the brand’s identity
- Organized and refined Instagram ad campaigns, including basic testing and audience adjustments
- Coordinated influencer collaborations and organic marketing activities
- Ensured smooth communication and workflow across all marketing components
My efforts were focused on building a clear digital foundation while supporting ongoing content and marketing needs.
Outcome & Impact
With improved messaging, well-organized content, and consistent marketing execution, Palm Bliss saw a strong rise in brand visibility and guest inquiries. The combination of optimized ads, influencer activity, and organic engagement contributed to a significant increase in leads and overall bookings, helping Palm Bliss establish itself as a highly sought-after premium homestay experience.
